BRITTNEY GRINER: OUTSIDE THE PAINT
“New City. New Journey. NEW SERIES.”
BG was looking to reinvent her personal brand. She wanted people to learn more about Brittney Griner the person, rather than the athlete.
To bring that vision to life, we dove into her off-court passions. We found out BG loves being outdoors, sparking our creative concept “Outside the Paint”—a series where we take BG and her teammates out in the wild.
This first episode reels in big catches, bigger laughs, and a different side of BG that fans rarely get to see.
Strategy Team
Topher Hegngi
Creative Team
Larry Gordon, Gabrielle Woodland, Norys Curbelo, Melissa DeOliveira, Steph Carrasco, Raleigh Williams
Client
Brittney Griner
Year
2025
StaNLEY PROTOUR: RISK-PROOF
“The perfect gift just dropped,
BUT DIDN’T SPILL.”
The latest Stanley Quencher ProTour is leak-proof, meaning you’re one purchase away from never spilling on your beloved belongings again.
We built four separate visuals using the four initial colors the bottle was releasing in, each featuring personal items you’d agonize over losing to liquid damage. With each set, we shot slo-mo-style videos along with some crisp stills to accurately depict the new ProTour’s risk-averse tech.
Strategy Team
Eduardo Lara, Aaron Neal
Creative Team
Kurt Warner, Adam Valley, Norys Curbelo
Client
Stanley 1913
Year
2024
NFL GAMEDAY LIVE oN NETFLIX
“Our inaugural blimp flew, to spread holiday cheer and ASSEMBLE OUR GAMEDAY-WATCHING CREW.”
Holiday football was making its Netflix debut, so we threw our Santa hats on and took to the skies to spread the word.
We flew the first-ever Netflix blimp over seven cities in the month leading up to Christmas Day, kicking off and wrapping up in Houston with stops in New Orleans, Baton Rouge, Atlanta, Nashville and Dallas.
The games would go on to smash records, becoming the most-streamed NFL matchups in U.S. history, with nearly 65 million people tuning in during the holiday.
Strategy Team
Josh Abramowitz, Anup Daji
Creative Team
Nath Mallon, Norys Curbelo
Client
Netflix
Year
2024
HENNESSY x LeBRON JAMES
“Greatness gathers when KING JAMES sets the table.”
Hennessy hadn’t joined forces with a king since 1817. That changed in 2024 with the release of a limited edition LeBron-branded V.S bottle.
To honor this collaboration, we broke bread with LBJ and friends at the iconic LA Memorial Coliseum. Let this be a toast to that unforgettable moment, and this legendary highlight reel.
Strategy Team
Severin Didriksen
Creative Team
Henry Smiske (🎬), Larry Gordon, Jonathan Garcia, Norys Curbelo, Mike Zawlocki
Client
Hennessy
Year
2024
PAIGE BUECKERS: SHINE YOUR LIGHT
“If I can shine against all odds, YOU CAN TOO.”
We needed a narrative for Paige that not only storied her journey and highlighted Gatorade's role in that journey, but set the stage for its next chapter—March Madness ‘24.
Backed by the “You Can Too” platform we’d created with Caitlin Clark, we storied Paige’s comeback from a major ACL injury. This video synergizes brand messaging with Paige’s resilient mindset, highlighting her ability to turn adversity into fuel.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Sage East (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Tracey Chan
Client
Gatorade
Year
2024
CAITLIN CLARK: YOU CAN TOO
“If I can sign with Gatorade, YOU CAN TOO.”
The Gatorade Family was ready to welcome its newest superstar, and we wanted this announcement to create as much buzz as her play on the court.
We made a TV spot that did just that by introducing Gatorade’s new mantra: “You Can Too”. This spot fuels fans with motivation, making a basketball legend’s achievements feel attainable to anyone who’s willing to put the work in.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Jason Chauvin (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Xach Branch
Client
Gatorade
Year
2023
DJ KHALED X GATORADE X RYDER CUP
“Let’s go golfing. Let’s go GATORADE.”
Gatorade’s sponsorship with the Ryder Cup is to put it bluntly: a traditional sponsorship. But how do you bring it to life in an untraditional way? We found someone untraditional.
We hit the links with DJ Khaled, where he promoted the cup’s exclusive merch in classic Khaled fashion. After shooting this one, it even appears Khaled added Gatorade to his golf game.
Strategy Team
Connor O’Hea, Severin Didriksen
Creative Team
Larry Gordon, Cecelia LeBus, Norys Curbelo
Client
Gatorade
Year
2023
