QUENCHER PROTOUR: RISK-PROOF
“The perfect gift just dropped,
BUT DIDN’T SPILL.”
The new Stanley Quencher ProTour is leak-proof, meaning you’ll never have to lose your beloved belongings to liquid damage again.
We built four sets featuring different themes of important items, in the four initial colors the bottle was releasing in. Within these sets, we shot slo-mo style videos and eye-catching stills to accurately depict the new ProTour’s risk-averse technology.
Strategy Team
Eduardo Lara, Aaron Neal
Creative Team
Kurt Warner, Adam Valley, Norys Curbelo
Client
Stanley 1913
Year
2024
NFL LIVE oN NETFLIX
“Our INAUGURAL BLIMP flew, to spread holiday cheer and assemble our gameday-watching crew.”
Holiday football was making its Netflix debut, so we threw our Santa hats on and took to the skies to spread the word.
We flew the first-ever Netflix blimp over seven cities in the month leading up to Christmas Day, kicking off and wrapping up in Houston with stops in New Orleans, Baton Rouge, Atlanta, Nashville and Dallas.
The games would go on to smash records and become the most-streamed NFL games in U.S. history, with nearly 65 million people tuning in on Christmas Day.
Strategy Team
Josh Abramowitz, Anup Daji
Creative Team
Nath Mallon, Norys Curbelo
Client
Netflix
Year
2024
HENNESSY X LeBRON JAMES
“Greatness gathers when KING JAMES sets the table.”
Hennessy hadn’t joined forces with a king since 1817. That changed in 2024 with their release of a limited edition LeBron-branded V.S bottle.
To honor this collaboration, we broke bread with LBJ and friends at the iconic LA Memorial Coliseum. Let us raise a glass to that unforgettable moment and this legendary highlight reel.
Strategy Team
Severin Didriksen
Creative Team
Henry Smiske (🎬), Larry Gordon, Jonathan Garcia, Norys Curbelo, Mike Zawlocki
Client
Hennessy
Year
2024
PAIGE BUECKERS: SHINE YOUR LIGHT
“If I can shine against all odds, YOU CAN TOO.”
We needed a narrative for Paige Bueckers that not only storied her journey and highlighted Gatorade's role in it, but set the stage for the next chapter—March Madness ‘24.
Backed by the “You Can Too” platform we’d built with Caitlin Clark, we storied Paige’s comeback from a major ACL injury. This video synergizes brand messaging with Paige’s resilient mindset, highlighting her ability to turn adversity into fuel.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Sage East (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Tracey Chan
Client
Gatorade
Year
2024
CAITLIN CLARK: YOU CAN TOO
“If I can sign with Gatorade, YOU CAN TOO.”
The Gatorade Family was ready to welcome Caitlin Clark with an announcement as internet-shattering as her play on the court.
We accomplished just that by introducing the new mantra of “You Can Too”, which motivated fans by making Caitlin and her successes feel achievable.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Jason Chauvin (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Xach Branch
Client
Gatorade
Year
2023
DJ KHALED: LET’S GO GATORADE
“Let’s go golfing. Let’s go GATORADE.”
How do you take a traditional Ryder Cup sponsorship and bring it to life in an untraditional way?
You hit the links with DJ Khaled to promote the exclusive merch in classic Khaled fashion. After shooting this one, it looks like Khaled added Gatorade to his golf game.
Strategy Team
Connor O’Hea, Severin Didriksen
Creative Team
Larry Gordon, Cecelia LeBus, Norys Curbelo
Client
Gatorade
Year
2023
