CAITLIN CLARK: YOU CAN TOO
If I can sign with Gatorade,
YOU CAN TOO.
The Gatorade Family was welcoming its newest superstar, Caitlin Clark.
They asked us to create a social announcement video that inspired youth the same way her game does. That brief led to a new Gatorade mantra: “You Can Too.” The goal was simple: fuel young fans with motivation by making Caitlin’s achievements feel within reach for anyone willing to put in the work.
The video received 3.1 billion earned impressions and 30 million IG plays, encouraging Gatorade to air the spot on ESPN throughout March Madness.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Jason Chauvin (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Xach Branch
Client
Gatorade
Year
2023
StaNLEY PROTOUR: RISK-PROOF
The perfect gift just dropped,
BUT DIDN’T SPILL.
The latest Stanley Quencher ProTour is leak-proof, which also means it’s risk-proof.
We revealed the power of the ProTour by building four separate visuals, each featuring a specific set of personal items you’d hate to see get wet.
Through slo-mo-style videos, dramatic music, and carefully crafted stills, we showed viewers the major pro of owning a ProTour.
Strategy Team
Eduardo Lara, Aaron Neal
Creative Team
Kurt Warner, Adam Valley, Norys Curbelo
Client
Stanley 1913
Year
2024
BRITTNEY GRINER: OUTSIDE THE PAINT
New City. New Journey. NEW SERIES.
Brittney Griner wanted the general public to learn more about who she was, off the court. With that, she also noted a personal affinity to being outdoors and in nature.
This led to me to the idea, “Outside the Paint”—a series where we take BG and her friends/teammates out in the wild.
Our first episode sees big batches, bigger laughs, and a side of BG that fans rarely get to see.
Strategy Team
Topher Hegngi
Creative Team
Larry Gordon, Gabrielle Woodland, Norys Curbelo, Melissa DeOliveira, Steph Carrasco, Raleigh Williams
Client
Brittney Griner
Year
2025
PAIGE BUECKERS:
SHINE YOUR LIGHT
If I can shine against all odds,
YOU CAN TOO.
We needed a narrative for Paige that not only storied her journey and highlighted Gatorade's role in that journey, but set the stage for its next chapter—March Madness ‘24.
Backed by the “You Can Too” platform we’d created with Caitlin Clark, we storied Paige’s comeback from a major ACL injury. This video synergizes brand messaging with Paige’s resilient mindset, highlighting her ability to turn adversity into fuel.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Sage East (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Tracey Chan
Client
Gatorade
Year
2024
HENNESSY x LeBRON JAMES
Greatness gathers when
KING JAMES sets the table.
Hennessy hadn’t joined forces with a king since 1817.
That changed in 2024 with the release of a limited edition LeBron-branded V.S bottle. To honor this collaboration, we broke bread with LBJ and friends at the iconic LA Memorial Coliseum.
We also created a sizzle reel highlighting the event. Because you know, LeBron could always use more highlight videos floating around the internet.
Strategy Team
Severin Didriksen
Creative Team
Henry Smiske (🎬), Larry Gordon, Jonathan Garcia, Norys Curbelo, Mike Zawlocki
Client
Hennessy
Year
2024
NETFLIX: NFL X-MAS DAY LIVE
Our blimp flew, to spread holiday cheer and assemble our
GAMEDAY-WATCHING CREW.
One for the streaming wars record books: Christmas football making its Netflix debut.
To spread the word, we flew the first-ever Netflix blimp over seven cities in the month leading up to Christmas Day. The holiday games would go on to smash records, becoming the most-streamed NFL matchups in U.S. history, with nearly 65 million people tuning in during the holiday.
Strategy Team
Josh Abramowitz, Anup Daji
Creative Team
Nath Mallon, Norys Curbelo
Client
Netflix
Year
2024
GATORADE: The RYDER CUP
Let’s go golfing.
LET’S GO GATORADE.
Gatorade’s sponsorship with the Ryder Cup is to put it bluntly: a traditional sponsorship. But how do you bring it to life in an untraditional way? Find someone untraditional.
We hit the links with DJ Khaled, where he promoted the cup’s exclusive merch in classic Khaled fashion. After shooting, it appears Khaled began adding Gatorade to his golf game.
Strategy Team
Connor O’Hea, Severin Didriksen
Creative Team
Larry Gordon, Cecelia LeBus, Norys Curbelo
Client
Gatorade
Year
2023
