CAITLIN CLARK: YOU CAN TOO
If I can sign with Gatorade,
YOU CAN TOO.
A new superstar was joining the Gatorade Family: Caitlin Clark. They wanted a social announcement video that not only welcomed her, but inspired the youth.
So, we created a new Gatorade mantra in “You Can Too.” The idea was to make Caitlin’s achievements feel attainable to anyone willing to put in the work.
The video received 3.1 billion earned impressions and 30 million IG plays, encouraging Gatorade to air the spot on ESPN throughout March Madness.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Jason Chauvin (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Xach Branch
Client
Gatorade
Year
2023
PAIGE BUECKERS:
SHINE YOUR LIGHT
If I can shine against all odds,
YOU CAN TOO.
Gatorade needed a Paige Bueckers narrative that did more than recap the road back. It had to show the product’s place in her journey, while tee-ing up what was next: March Madness.
Built on the “You Can Too” platform we created with Caitlin Clark, we told Paige’s comeback from a season-ending ACL tear as a story of resilience, spotlighting the mindset that carried her back.
The through-line: Adversity doesn’t end the story. It fuels it.
Strategy Team
Tony Hollingsworth, Connor O’Hea
Creative Team
Sage East (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Norys Curbelo, Tracey Chan
Client
Gatorade
Year
2024
StaNLEY PROTOUR: RISK-PROOF
The perfect gift just dropped,
BUT DIDN’T SPILL.
Stanley was releasing a Quencher ProTour that doesn’t leak.
No leaks means less risk, and that’s exactly the insight that led to this idea.
We revealed the power of the ProTour by building four separate visuals, each featuring a specific set of items you’d hate losing to water damage. Maybe we got a little dramatic with the music and the slo-mo, but we had fun and that’s all that really matters.
Strategy Team
Eduardo Lara, Aaron Neal
Creative Team
Kurt Warner, Adam Valley, Norys Curbelo
Client
Stanley 1913
Year
2024
BRITTNEY GRINER: OUTSIDE THE PAINT
New City. New Journey. NEW SERIES.
BG wanted people to learn more about who she is off the court. In those conversations, one thing kept coming up: her love for the outdoors.
This led us to my idea, “Outside the Paint”—a series where we take BG and her friends, family, and/or teammates outside and in nature.
Our first episode reeled in big catches, bigger laughs, and a side of Brittney that fans rarely get to see.
Strategy Team
Topher Hegngi
Creative Team
Larry Gordon, Gabrielle Woodland, Norys Curbelo, Melissa DeOliveira, Steph Carrasco, Raleigh Williams
Client
Brittney Griner
Year
2025
HENNESSY x LeBRON JAMES
Greatness gathers when
KING JAMES sets the table.
Hennessy hadn’t joined forces with a king since 1817.
That changed in 2024 with the release of a limited edition LeBron-branded V.S bottle. To honor this collaboration, we broke bread with LBJ and friends at the iconic LA Memorial Coliseum.
We also created a sizzle reel highlighting the event. Because you know, LeBron could always use more highlight videos floating around the internet.
Strategy Team
Severin Didriksen
Creative Team
Henry Smiske (🎬), Larry Gordon, Jonathan Garcia, Norys Curbelo, Mike Zawlocki
Client
Hennessy
Year
2024
PUMA x FAST & FURIOUS: NBA ASW ‘26
NBA All-Star Weekend always goes by 2FAST.
To launch PUMA’s collab with Fast & Furious, we pulled up in the streets of LA during NBA All-Star Weekend with a high-octane challenge.
2Fast2Hoops combined the speed of street racing with the pressure of clutch hoops, turning every run into a race against the clock. Families, fans, and NBA stars all stepped in to channel their inner Dominic Toretto and win big.
Creative Team
Dan Fiore, Casey Hawes, Derek Walker, Noah Conklin, Aaron Carlsson, Astle Monterio
Client
PUMA
Year
2026
NETFLIX: NFL X-MAS DAY LIVE
Our blimp flew, to spread holiday cheer and assemble our
GAMEDAY-WATCHING CREW.
One for the streaming wars record books: Christmas football making its Netflix debut.
To spread the word, we flew the first-ever Netflix blimp over seven cities in the month leading up to Christmas Day. The holiday games would go on to smash records, becoming the most-streamed NFL matchups in U.S. history, with nearly 65 million people tuning in during the holiday.
Strategy Team
Josh Abramowitz, Anup Daji
Creative Team
Nath Mallon, Norys Curbelo
Client
Netflix
Year
2024
GATORADE: The RYDER CUP
Let’s go golfing.
LET’S GO GATORADE.
Gatorade’s sponsorship with the Ryder Cup is to put it bluntly: a traditional sponsorship. But how do you bring it to life in an untraditional way? Find someone untraditional.
We hit the links with DJ Khaled, where he promoted the cup’s exclusive merch in classic Khaled fashion. After shooting, it appears Khaled began adding Gatorade to his golf game.
Strategy Team
Connor O’Hea, Severin Didriksen
Creative Team
Larry Gordon, Cecelia LeBus, Norys Curbelo
Client
Gatorade
Year
2023
